Kajabi
The most complete all-in-one platform for knowledge creators — it genuinely replaces 5–6 tools for coaches and course sellers. The January 2026 price restructure made it the most expensive it's ever been, so the value only works for established creators already earning consistent revenue.
Visit Kajabi →Pros
- + Most complete all-in-one creator platform — courses, coaching, community, email, funnels, website, and payments in one login
- + Best student experience in the category — the course player and mobile app are more polished than rivals
- + No revenue sharing on any plan when you use Kajabi Payments
- + 30-day free trial with no credit card — build a full product and process a real sale before paying
- + 2026 updates add real value: cohort courses, AI course creation, video translation, redesigned checkout
Cons
- − January 2026 price increase was steep — Growth jumped 57% on monthly billing
- − Stripe surcharge stacks on Stripe fees — 2% (Basic), 1% (Growth), 0.5% (Pro) for using your own Stripe
- − Basic plan caps at 2,500 contacts — a growing email list hits the limit fast
- − Affiliates, advanced automations, and branding removal require the Growth plan
- − Support-quality complaints have risen since 2025
What Is Kajabi?
Kajabi is an all-in-one creator commerce platform that combines online courses, coaching programs, memberships, communities, email marketing, sales funnels, a website builder, and payment processing into a single subscription. Founded in 2010 and headquartered in Irvine, California, Kajabi serves hundreds of thousands of creators who use it to build, market, and sell their expertise without stitching together 5–6 separate tools.
The core value proposition is consolidation. A Kajabi subscriber replaces Teachable or Thinkific (courses), ConvertKit or Mailchimp (email), ClickFunnels or Leadpages (funnels), Circle or Mighty Networks (community), and a separate Stripe checkout — all in one dashboard, one billing relationship, and one place for students to access everything.
January 2026 marked Kajabi’s first major pricing restructure in nearly a decade. The Kickstarter plan was removed from public pricing, Growth rose 57% on monthly billing (from $159 to $249/month), and a new surcharge was introduced for creators using their own Stripe account. Despite backlash, Kajabi also shipped cohort courses, AI-assisted course creation, video translation and transcription, a redesigned checkout, and expanded community tools.
Kajabi Pricing (2026)
Kajabi restructured pricing in January 2026. The Kickstarter plan still exists but isn’t shown publicly. Annual billing saves significantly over monthly. All plans include a 30-day free trial.
| Plan | Annual | Monthly | Key limits & features |
|---|---|---|---|
| Kickstarter (hidden) | ~$69/mo | ~$89/mo | Limited products and contacts — via promotions or contacting support; not shown publicly |
| Basic | $143/mo | $179/mo | 5 products, 2,500 contacts, 1 website, 1 admin — no affiliates, no advanced automations |
| Growth (Most Popular) | $199/mo | $249/mo | 15 products, 25,000 contacts, 10 admins, affiliate program, advanced automations, branding removal |
| Pro | $399/mo | $499/mo | 100 products, 100,000 contacts, 3 websites, 25 admins, branded mobile app, custom code, API |
Surcharge alert: using your own Stripe account instead of Kajabi Payments adds 2% (Basic), 1% (Growth), or 0.5% (Pro) on top of Stripe’s standard rates.
Who Is Kajabi Best For?
Great fit
- Established coaches and course creators already earning $3K+/month who want to consolidate multiple subscriptions
- Knowledge entrepreneurs selling courses, memberships, coaching, and digital downloads as their primary model
- Creators who want the most polished student experience — the course player and mobile app are best-in-class
- Businesses that want affiliate marketing built in via the Growth plan
Not a great fit
- New creators still validating a first offer — at $143/month minimum, the cost is too high before you’ve proven the concept
- Basic-plan creators who need more than 2,500 contacts — the cap forces expensive upgrades early
- Businesses needing SCORM compliance or enterprise LMS features
- Creators who mainly work 1:1 and just need a professional website — Kajabi is more platform than you need
Our Verdict
Kajabi remains the most complete all-in-one platform for knowledge creators, and the consolidation value is real — replacing Teachable, ConvertKit, ClickFunnels, Circle, and a separate checkout with one subscription is a genuine simplification. The 2026 features (cohort courses, AI creation, redesigned checkout) show continued investment. The honest difficulty is the January 2026 pricing: for creators already earning $3K–5K/month, Kajabi on Growth makes sense; for those still building toward that, the $143–199/month entry point is significant overhead before ROI. Start with the 30-day trial, validate one complete product and payment flow, and commit only when the numbers support it.
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