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Automation

ActiveCampaign

★ 4.4 / 5 Best for Marketing automation at scale From $15/mo

Serious marketing automation and CRM in one — the power user's email platform.

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Pros

  • + Best-in-class automation builder
  • + CRM included
  • + Powerful segmentation

Cons

  • − Real learning curve
  • − Costs scale with contact count

ActiveCampaign pairs deep marketing automation with a sales CRM, giving you end-to-end control of the customer lifecycle.

The verdict

If your email strategy has outgrown simple broadcasts, ActiveCampaign is the platform to grow into. Beginners may want to start with something simpler like Moosend.

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